ORIGINS

Founder's Journey

Having experienced bouts of intense and prolonged creativity over the past 15 years, Jusleen long harboured a burning yet amorphous desire to 'create'. At times, she was unsure of what medium to allow the creativity to take form. Experimenting in abstract painting, cooking, and clothing design became typical outlets.

Around a decade ago, Jusleen began tinkering with handmade jewelry, crafting and sharing pieces with family and friends. Real life was in the corporate world, but the fulfillment she experienced in sharing her craft lingered.

In 2021, the once amorphous dream took concrete shape. After bringing the vision for her own engagement ring to life, Jusleen realized that designing fine jewelry was her long-sought-after 'one true' medium.

Fast forward to 2024, after three years of dedicated research into sustainability, design, and perfection in execution, Sital Jansson Fine Jewelry has proudly launched, named after a beloved paternal grandmother, and a family that has embraced our founder as one of their own.

Rooted in intentionality, Sital Jansson exists today to forge your future heirlooms.